Words for Your Website

How to write fail-safe copy that connects with your right-fit clients yourself.

a fancy website design won't help you...

If the words on your website aren't landing right with your potential clients, the best branding and an amazing website will do nothing for you.

If you nail your messaging, you've already won.

copy that converts...

... is copy that connects. If you are a coach or 1:1 service provider, your job is to make your ideal clients understand that you see them. You know the issues they are dealing with inside and out, and you can deliver a transformation through your service. If you can paint that picture convincingly and with your personality infused into the words, your people will find you and open their wallets to work with you.

Your copy game needs to be on point.

As a website designer for the past 10+ years, I have helped dozens of solopreneurs launch their business with a website. The ones that did not have crystal-clear-copy primed for connection? Those websites aren't around anymore.

These days I won't even work with a client who does not have solid copy. I don't want to waste their money.

The words are the most important part of your website. That is why I teamed up with Lauren Van Mullem, ethical copywriter, to create this course.

When you have the right words, this is what happens....

1) Your right-fit clients will find you more often - it helps with SEO!

2) Your right-fit clients will spend more time on your website, and will ultimately take action (sign up for a freebie or newsletter, an exploration call, or purchase)

3) And, just as importantly, any wrong-fit clients who land on your website will tend to get weeded out before they make it to an exploration call (and time is money!)

Learn the purpose and structure of every page - so that you can put it to work for you.

Each page on your website plays a specific purpose in the sales process. When you're able to create copy to support the sales process, you will get more sales.

Learn how to separate yourself from everyone else in the market.

Your unique you-ness is what will inspire a client to work with you over that coach over there - if they're the right fit. Learn how to identify and subtly integrate your differentiators throughout your copy.

Sell without being "salesy".

Most of us never wanted to get into sales when we decided to go all in on the services that we provide to our clients. The good news is, you don't need a sleazy sales pitch when your messaging builds confidence with your people from the first word.

The Words-for-Your-Website

Don't wing it when it comes to your copy!

Video One: The Purpose and Structure of Your Homepage

Video Two: How to Write an About Page that Connects

Video Three: Writing a Services Page that Gets You to Sales

Video Four: The Non-Salesy Sales Page

Video Five: How-to-SEO for Website Copy

Each video combines the how-to for great copy with the best way to lay out copy on the web page from a design standpoint. Even if you plan to hand off the copy to a website designer, it will ensure you have a site that looks great and has messaging that converts.

Bonus: Get 20% off Lauren's copy workbooks if you want to take a deeper dive on any of the pages!

Total investment: $49